sight
We look before we shoot. Audit of your presence, your audience, and what's actually converting versus what just feels busy.
creative direction · systems · edit studio
what's real resonates.
OJÚ builds the infrastructure for running a business from social — the back-end systems and the front-end creative, in one room.
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we build the infrastructure for running a business from social.
the back end
Automations, lead capture, tracking and reporting. The part nobody posts about — and the reason a good month can be repeated instead of explained.
the front end
Direction and edit: the look, the pacing, the codes. Built in-house so what your audience sees matches what the system is set up to do.
why both
A brand that only looks good stalls. We build ones where the process is tracked, measured and scaled — so growth has a mechanism behind it.
the receipts.
open one0M+
views directed across the roster
Short-form we concepted, directed and cut in-house — reels, TikToks and shorts built on a repeatable set of brand codes rather than one-off trends.
$0K+
revenue from one directed launch
A single mastermind launch: we directed the campaign end to end — hooks, edit, sequencing, publishing rhythm and the capture flow behind it.
0K+
followers grown collectively
Grown, not bought. No ads propping the numbers up — a point of view held consistently long enough for people to recognise it and stay.
brands we build with.
plus creators with 1M+ audiencesin their words.
clients, unedited“working with Gaby for 3 months was invaluable. she completely transformed my branding and messaging, aligning my vision with what actually works in my niche. she revived my Instagram with strategic content that drives real engagement, growth, and sales. most importantly, she gave me confidence.”
“before working with Gaby, my brand was more of a feeling than a system. I had the vision, but no way to actually channel it into offers or sales. Gaby helped me build a system that not only looks like my art but finally works.”
“Gaby is a creative genius when it comes to video editing and strategy. she has a way of turning ideas into visually dope stories that truly connect with my audience. her attention to detail and ability to craft engaging content make her an absolute game-changer.”
“Gaby has inspired and helped me so much with my content. being older, I wasn't sure I would be able to grow an audience or gain clients. since working together, I have successfully marketed my book, signed new clients, and grown a following on multiple platforms.”
“Gaby delivered me engaging and informative content, with a phenomenal guideline format to help me get on the right path. she understood how I want to go about my marketing in an authentic way. I highly recommend her to anyone.”
“Gaby understands exactly how I want my edits to be and lets my personality shine through. she's a great asset to have, with incredible talent in understanding social media psychology.”
the ojú method.
how the work movesdirection
A point of view with edges — references, palette, pacing, tone — plus the offers and capture points it has to carry.
light
Made and shipped. Reels, shorts, long-form and podcast cut in-house, published on a cadence, automations live behind them.
alertness
We read the numbers every month — reach, saves, DMs, conversions — and move budget and effort toward whatever is working.
what we do.
open one for detailson retainer
your edit room
production studio
Editing, and only editing. Short-form, long-form and podcast, cut in-house to your brand codes and delivered on a set cadence — so you always have something to post that looks like you.
from $2,500 / mo
- short-form reels · tiktok · shorts
- long-form podcast · youtube
- delivery set weekly cadence
the whole thing
social media management
We run it end to end: strategy, brand systems, calendar, captions, publishing and reporting — with the edit studio and your automations built in. One team holding the whole account.
from $3,500 / mo
- growth $3,500
- signature $5,500
- bespoke $7,000+
- brand systems included
à la carte · one-off builds
dm automation
manychat build-out
The flow behind the call to action. Keyword triggers, lead capture, qualifying questions and follow-up sequences — built, tested and wired to wherever your list actually lives.
one-off · quoted per build
- triggers keywords · comments · story replies
- capture email · link · booking
- handover documented + yours to run
paid, properly set up
ads set-up
Accounts, pixel and tracking, audiences and creative — configured so you can put money behind what's already working instead of boosting blind.
one-off · quoted per build
- set-up account · pixel · events
- creative cut for paid
- tracking so you can read it
start here
power hour
Ninety minutes on your brand presence, then a 30-day content plan specific enough to run the next morning. The fastest way to see how we think before committing to anything.
$600 · one session
- presence audit included
- 30-day plan included
- brand starter kit +$400
Not sure which one? Start with a call — we'll tell you the best option for you, based on the conversation.
on set
the founder
gaby
gaby
contreras
Founder & creative director, OJÚ.
In 2020, Gaby Contreras began her career in social media working under a mega-influencer — a front-row view of what the medium could actually do for a business.
She built her own audience next, and it grew quickly. It also felt hollow. She was showing up the way she thought she was supposed to, and the results came at the cost of anything that felt like her.
Bringing more humanness into the work changed that, and everything downstream of it: the opportunities, the business, and the freedom to choose both.
That shift became the practice. Today she directs brands through strategic storytelling — mapping how a business genuinely connects with its ICP, tracking what moves that audience, and building companies that flourish online without giving up healthy boundaries or dynamics along the way.
OJÚ is where the two halves meet: creative that earns attention, and the systems that make it measurable.
creative direction
edit studio
back-end systems